Press & Media

Resources for telling the Tailored Folio story.

Tailored Folio is a private professional record for people whose work is easier to explain than display.

This page contains company background, founder information, story ideas, brand references, and media assets for journalists, podcast hosts, newsletter writers, conference organizers, and other media partners.

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Company overview

The private record underneath the professional stories people choose to tell.

Most professional work was never designed to become a portfolio piece.

It lives in client engagements, private systems, decisions, research, relationships, presentations, operational improvements, and outcomes that become difficult to reconstruct once the moment has passed.

Tailored Folio gives professionals a place to capture that work while it is fresh, build a durable private record, understand what they have accumulated, curate the right version for a specific professional moment, and package only the stories they choose to share.

Founded: 2026
Based in: Chicago, Illinois
Founder: Joshua Christensen
Company: Privately held
Public launch: November 11, 2026

Joshua Christensen · Founder & CEO

Founder

Joshua Christensen

Founder & CEO · Tailored Folio

Tailored Folio grew directly out of the kind of work Joshua Christensen has spent his career doing.

Joshua is a product strategy and future-of-work leader whose work has centered on making complex, often invisible work understandable and useful. Across product strategy, employee experience, digital workplace, information architecture, adoption and change, and AI, he has helped clients and teams turn ambiguous initiatives into decisions, stories, systems, and outcomes that people can actually act on.

That work repeatedly exposed the same problem: the most valuable parts of a professional career are often the hardest parts to preserve. Context disappears. Client work stays with the client. Decisions and influence rarely become portfolio artifacts. Months or years later, professionals are asked to reconstruct the story for a proposal, interview, promotion, conference submission, or new client.

Tailored Folio is Joshua's answer to that gap: keep the private record first, then decide how to tell the story when a real professional moment arrives.

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Story ideas

More than "another SaaS product launched."

Building a SaaS company with AI as a working partner.
What changes when a product strategist can move from concept to functioning software with AI involved across product thinking, design, development, critique, operations, and documentation. The interesting story is not "AI wrote the code." It is how the founder role itself changes when the distance between an idea and a working product collapses.
The professional-memory problem.
Careers create enormous amounts of evidence, but most professionals do not have a durable system for preserving the context around that work. Résumés and profiles capture the summary after the fact. Tailored Folio starts with the record before the details disappear.
Why nonvisual work needs a different kind of portfolio.
Designers, photographers, and other visual professionals have established ways to show the work. For strategists, consultants, researchers, program leaders, operators, sales engineers, and fractional executives, the body of work is often the story itself. What does a portfolio look like when the valuable thing is judgment, influence, complexity, or change?
Privacy-first AI for a professional record.
The raw version of professional work can include sensitive context that would never belong in a public profile. Tailored Folio is designed around a private source record, with AI helping a person reframe what they already captured rather than turning that record into public content by default.
The missing layer between doing the work and telling the story.
Professional tools tend to focus on either getting work done or presenting the polished result. Tailored Folio sits between those moments: preserving the history underneath the eventual résumé bullet, case study, interview answer, proposal, or referral.
Building independently without treating venture capital as the default.
Tailored Folio is being built as a focused, privately held software company. That creates a different set of product, growth, staffing, and customer decisions than a company designed first around fundraising and hypergrowth.

Media kit

Approved assets, without the scavenger hunt.

Use these for editorial coverage, event listings, podcasts, interviews, and other coverage of Tailored Folio. For a format or asset that is not listed here, use the contact form.

Tailored Folio logo

Primary Tailored Folio lockup in scalable SVG format.

Download logo SVG

Founder headshot

Press-ready square portrait of Joshua Christensen, Founder & CEO.

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Product screenshots

A press-ready screenshot set will be added as the current product redesign is finalized. Current product imagery is available by request.

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Brand reference

Enough to keep coverage looking like Tailored Folio.

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Ivy · Primary#1E7A5F
Brass · Secondary#A9824F

Headings: Newsreader
Copy & UI: Public Sans
Labels & metadata: IBM Plex Mono

Boilerplate

About Tailored Folio

Tailored Folio is a private professional record for people whose work is easier to explain than display. It helps professionals capture work while it is fresh, build a durable private record, understand what they have done, curate the right stories for specific professional moments, and package only the work they choose to share. Founded in 2026 and based in Chicago, Tailored Folio is designed for consultants, fractional leaders, strategists, researchers, program and project leaders, and other professionals whose most valuable work does not naturally become a traditional portfolio.

Need something else?

Talk to a person.

For interviews, commentary, additional assets, product access, event inquiries, or questions about Tailored Folio, reach out directly.

Resources for telling the Tailored Folio story.

The private record underneath the professional stories people choose to tell.

Joshua Christensen

More than "another SaaS product launched."

Building a SaaS company with AI as a working partner.

The professional-memory problem.

Why nonvisual work needs a different kind of portfolio.

Privacy-first AI for a professional record.

The missing layer between doing the work and telling the story.

Building independently without treating venture capital as the default.